Evolution of Logos

Evolution of Logos

                                      

Microsoft
In 1992 the Windows 3.1 logo was a literal window with four panes and a black frame that broke into tails on one side like a meteor. It remained the same until Windows XP was released in 2001. The Windows XP logo was minimalized down to just the four colored windowpanes floating with no frame – distinctly Windows but much simpler.

                                                                                            

Mozilla Firefox

Originally a phoenix with wings outspread to match the program’s original name: Phoenix. For legal reasons, the name was changed to Firefox and the logo redrawn as a fiery fox and globe so unique, no words are necessary.

                                                                      (Current logo) 

  

Xerox
The history of Xerox’s logo began in 1937 when the company was known as Haloid Company. The name was replaced in 1961, following a highly acclaimed copier they developed, the Haloid Xerox 914. Since then, the ‘Xerox’ typeface became the only feature of the logo until 2008. This time, they put in a red ball-like symbol with the white letter ‘X’ painted on it, something that might allow people to recognize the company better.

 

 

Apple

The first Apple logo was created in 1976, where it features the famous scene of how Sir Issac Newton discovered gravity – sitting beneath an apple tree. In the same year, the logo was switched to one of a shape of an apple with rainbow stripes. It was then further simplified into a silhouetted apple image consisting of only black. Since the year 2000, the apple logo has been recognized as a monochrome apple.

           (Current logo) 
 

 

Canon

Canon’s first logo was indeed very different from what follows over the years. It was a depiction of the Buddhist’s Goddess of Mercy sitting on a lotus flower, with her thousands of arms and surrounded by flames. The next logo in line only retained its ‘Kwanon’ brand name, using unique typefaces. By 1935, Canon’s logo was changed to that of ‘Canon’. That logo was progressively refined till 1956, when it becomes the logo we see today.

          (Current logo)

IBM
Down through the years, IBM (and its predecessor companies) has used a series of logos on signs, stationery, vehicles, products — and even flags — to make a distinctive statement and foster immediate recognition all over the world. Here are those logos.




          (Current logo)

Intel
Intel has two corporate logos starting from 1968.And various intel inside logos.Intel Inside. The campaign, which started in 1991, was created by Intel marketing manager Dennis Carter. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the Intel Inside campaign was DahlinSmithWhite Advertising of Salt Lake City. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove.
The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers. Intel paid some of the advertiser's costs for an ad that used the Intel Inside logo and jingle.


                                
           (old)                                                                           (present from 2005)

LG 

LG was formed from two different companies named Lucky (chemical cosmetic company, 1947) and Goldstar (radio manufacturing plant, 1958). Though, these were different companies they were essentially owned by one person. In 1995, Lucky Goldstar was renamed to LG Electronics.
Actually, LG is a chaebol (a South Korean conglomerate), so there’s a whole range of LG companies that also changed their names, such as LG Chemicals, LT Telecom, and even a baseball team called the LG Twins. These companies all adopted the “Life is Good” tagline you often see alongside its logo. LG denies that their name now stands for Lucky Goldstar. They’re just “LG.”




Nokia

‘Nokia’ in Finnish means means a dark, furry animal we now call the Pine Marten weasel. However, this has little to do with the current business and brand image. The origin of the company name, can rather be attributed to the setting up of the wood pulp mill (set up by Knut Fredrik Idestam), on the banks of Nokianvirta river in the town of Nokia.
The Nokia Corporation was formed as a merger of Finnish Rubber Works (which also used a Nokia brand), the Nokia Wood Mill, and the Finnish Cable Works in 1967. The company has sold a variety of products in the past including television, shoes, car tires and others. The evolution and the meaning of the logo is unclear due to the changing business over the years.



Google
 Google has had many logos since its renaming from BackRub. The current official Google logo was designed by Ruth Kedar, and is a wordmark based on the Catull typeface.The company also includes various modifications and/or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. These special logos, some designed by Dennis Hwang, have become known as Google Doodles. Google subsidiary YouTube has also featured some custom logos to highlight special events occurring on the site, these have been unofficially nicknamed "Yoodles".

             
                                                                           (present since may 6,2010)

AT&T
"The [Bass & Yager] design firm had created the famous bell symbol for the nationwide phone monopoly in the late 1960s. This icon--which achieved a remarkable 93 percent recognition rate in the United States [emphasis added] --aspired to the simplicity and directness of a sans serif letterform. In 1984, the familiar bell symbol was transferred to the divested "Baby Bells," and Bass & Yager designed a striated sphere for AT&T, aiming to signify the corporation's international stature and the ascendance of digital communications." - AT&T

 

Skype

Skype is the most popular online communication service in the world with 663 million users as of September 2011. Founded by Niklas Zennstrom and Janus Friis in 2003, the company was acquired by Microsoft Corp. in May 2011 for $8.5 billion in cash.

Motorola
In June 1955 Motorola introduced a new brand logo, the stylized "M" insignia, or "emsignia." A company leader said the two aspiring triangle peaks arching into an abstracted 'M' typified the progressive leadership-minded outlook of the company.

 

                                                                                            (present logo) 

Siemens

Siemens' principal activities are in the fields of industry, energy, transportation and healthcare. It is organized into five main divisions: Industry, Energy, Healthcare, Infastructure & Cities, and Siemens Financial Services (SFS). Siemens and its subsidiaries employ approximately 360,000 people across nearly 190 countries and reported global revenue of approx 73.5 billion euros for the year of 2011.

 

Philips
Established in 1891 in Eindhoven, the Netherlands, Philips & Co. was founded to meet the growing demand for light bulbs following the commercialization of electricity.